Team
Design Tribe
Product Tribe
Team Eagles
My Role
UX Design Intern
Duration
Jun - Aug 2021
Summer
Location
Remote
Singapore
Lyte Pay Internship
Based in Singapore, Lyte Ventures provides financing solutions to freelancers and SMEs around the world. Lyte Ventures is committed to creating opportunities for everyone through their personal financing solutions. They value integrity, empathy, and being future-proof in strategy, design, and innovation.
A screenshot of data points found during research
Affinitization of the insights from user research.
A screenshot of data points found during research
Further refinement of insights and concept building.
Logo explorations for the Flow community
Ideation for Logo design of the Flow community.
Logo explorations for the Flow community
Ideation for Logo design of the Flow community.
  • Review the current personas.
  • Build a new survey and interview guide for user research.
Discovery
  • Created interview guides for customer discover process.
  • Outreach to freelance communities in Singapore.
  • Conducted user interviews with freelancers in Singapore.
  • Affinitise data collected to find insights that would help drive the priorities of a new community driven by Lyte.
  • Collaborate with the Product team to relay the insights from user feedback.
Define
  • Generated How Might We statements to guide ideation for concept generation of the FLOW community.
  • Work collaboratively with the team to define a product roadmap, the golden circle, product values, and target audience personas for the Lyte community.
Design
  • Created branding assets used in the MVP.
Design Tribe
  • Created original graphic assets for Lyte Pay Facebook advertising.
  • Created a guide and documentation process for Lyte Pay user testing.
  • Conducted user testing for new Lyte Pay features.
  • Turn user testing feedback into prioritised actionable steps.
General
  • Attend 3 Lyte company town halls.
  • Attend the mid-year Forsyte.
  • Take the data protection test as required by ACRA.
Reflection
Working with Team Eagles, and colleagues on the Product team and Design team, it allowed me to see how the UX process touches all aspects of the product. From customer complaints, to reading FAQs; and from user testing confusions, to overdrawn interviews; I have been able to learn the importance of creating effective story points in sprints, and keeping communication as open as possible. I am grateful for this learning experience.
The team at Lyte has been such a pleasure to work with. They have a great working environment and culture that has given me the support and ownership over my own experience with them. Over the both long and fast 2 months of my time with them, they had been kind and patient with providing me the information and tools necessary to help me produce work, while also being supportive in hearing my ideas regardless of how new I was on the team and to the product space.
Zoom team photo
Screenshot of a company meeting.