Endearingly named after a popular Southeast Asian dish, the ROJAK series explores the nitty-gritty hardships of intersectionality while simultaneously showcasing beautiful diversity in Singapore. As one of my favourite series to come from working at WU, ROJAK gives a space to stories of lived experiences from an intersectional perspective, voicing thoughts that otherwise don't have a place to live.
I designed a visual language, colour scheme, logo, and brand for the series.