Client
Women Unbounded
Team
Leadership Team
Design Team
My Role
Lead designer
Duration
Aug 2020 - Jan 2022
Location
Singapore
Women Unbounded
Women Unbounded is a volunteer-based community, working toward women's empowerment through Connections, Mutual Aid, and Ideas. WU is proudly feminist; our approach to feminist activism is grounded in our beliefs in fairness, respect, and empiricism, and our commitment to intersectional feminism.
Leadership Team
  • Work with the leadership team to craft and promote the values and vision for WU.
  • Attend weekly meetings to update on progress made, engagements with the communities, and opportunities for growth.
  • Aid in setting up a conflict resolution process.
WU Values
Design Team
Internal team management
  • Collaborate and coordinate with other divisions to plan out design tasks.
  • Delegate design tasks to the team of designers.
  • Create a Design Style Guide and Design Do's and Don'ts to help guide non-design trained volunteers.
WU scheduling
The excel sheet used to organise commissions across a remote team.
WU Post: Know Your Hero
Pages of the Design Do's and Don'ts
WU Post: Know Your Hero
WU Post: Know Your Hero
Design deliverables
  • Create an assortment of design collateral, mainly to support the Ideas Division, Management and Events.
  • Designs took the format of Instagram and Facebook posts and stories, Blog covers for the website, Illustrations, Graphics, Icons, Stickers, Posters, Mock Ups, Slide Decks, and Booklets. These were our main outward facing communication with the community.
  • From the beginning, it helped us grow to over 500 followers on Instagram in 6 months with sustained growth for more than a year during the pandemic.
Here are some of the many stories and pieces I had the privilege to work on in my year and a half of working actively with the Women Unbounded Team.
Power in Protest, Women's Activism in 2020 series
These are the graphics for an extensive collaboration piece with over 20 writers from around the world speaking about the ongoing protests or wars in the year 2020.
WU Post: Know Your Hero
WU Post: Quick Takes
WU Post: On sexual harassment
WU Post: Quick Takes
WU Post: Know Your Hero
WU Post: Know Your Hero
WU Post: Know Your Hero
WU Post: Know Your Hero
WU Spotify
WU Post: Know Your Hero
Introducing the WU Radio podcast out on Spotify with a custom icon
WU Post: Know Your Hero
The Asian Women Powerhouse playlist
WU Post: Know Your Hero
The Power in Protest Podcast
ROJAK series
Endearingly named after a popular Southeast Asian dish, the ROJAK series explores the nitty-gritty hardships of intersectionality while simultaneously showcasing beautiful diversity in Singapore. As one of my favourite series to come from working at WU, ROJAK gives a space to stories of lived experiences from an intersectional perspective, voicing thoughts that otherwise don't have a place to live.
I designed a visual language, colour scheme, logo, and brand for the series.
WU Post: Know Your Hero
WU Post: Quick Takes
WU Post: On sexual harassment
WU Post: Know Your Hero
WU Post: Know Your Hero
WU Post: Know Your Hero
View the posts here, here, here and here. Or the blog here.
My learning experience
  • How to collaborate and communicate with others that may not understand the design process or have a design sense.
  • Setting up expectations for ourselves as an organisation that is realistic as everyone works in a volunteering capacity.
  • Communicating our vision to many people and onboarding new volunteers to understand WU's values.
  • Coordinating teams asynchronously during the covid pandemic.
  • Thinking more critically about visually representing topics that may be sensitive to discuss, in an appropriate and care for way.
  • Understanding how to build a sustainable working culture is important for the long term.