Olafur Eliasson Poster

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Brief

A featured artist/designer is hosting an exhibition in the SCAD Museum of Art. Design a poster to reflect their artistic expression and to promote the event.

Concept

Olafur Eliasson is a multimedia designer who creates heightened experiences that respond to the viewer; often distorting reality. Recurring motifs in his work are pure colours, light, and water. This informed the use of basic shapes cascading and overlapping in the spectrum of colours. As Olafur leaves the interpretation of his work to his viewers, minimal text is used. The event details are minimised and almost disintegrated.

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